MT&L Public Relations

Somewhere in your organization, a crisis is brewing. It might be something simple - a quick fix that will be caught in time. Or it might be something that will develop and take you by surprise.

Are you ready? You can be.

MT&L’s crisis certified consultants are available to guide you through the crisis planning process, train you to deal with communications in a crisis situation, and test your crisis plan.

And, if a crisis does happen, MT&L is here to help you.

24/7

We’ll help you plan for a crisis

Crisis planning is the very first step in preparing for a crisis. It might sound obvious, but planning for an emergency or crisis is essential to the health of your organization. And it’s a process that many organizations put off until it is too late.

MT&L starts by working with you to determine where you are vulnerable. We’ll talk to the people in your organization who understand the risks and realities of your business. And we’ll determine the best process for emergency response, and who needs to be on your crisis team.

Then, we’ll get writing. MT&L will provide you with a crisis communications plan that includes media policies, forms, comprehensive contact lists, media holding statements and outlines for various scenarios, background information on all divisions within your company, biographies of key senior personnel, fact sheets on your industry - all of the materials that need to be on hand in the event of a crisis. We’ll help you prepare to reach out to all of the people who matter to you during a crisis - including employees, customers, suppliers, and other key stakeholders. We’ll even help you set up a “dark” website which can be activated should a crisis strike.

Seems comprehensive? That’s the point. When you’re dealing with a crisis you can’t waste time researching. We’ll help ensure you’ve got the right information and the procedures and strategies to use it.

We’ll make sure you’re ready

Once you have a crisis plan, it’s easy to let it sit on the shelf to gather dust. But the reality is, unless you’ve tested your plan, a crisis may still catch you off guard.

At MT&L we want you to feel confident in your plan, and in your team’s ability to respond if - or when a crisis occurs.

Minor flaws (e.g. how to reach your colleagues after hours) might be missed. But through training and simulation, we can identify and solve these issues before a crisis hits.

MT&L can guide your team through training course designed to ensure that your spokespersons are ready, and understand the communications needs in a crisis situation. And we’ll ensure your management team understands the dynamics of a crisis situation, and how to use the plan itself. With training programs that focus on communications, crisis management, media relations, and presentation training, we’ll help your team prepare for a crisis - and gain valuable skills that will help them in their daily work life.

Crisis simulations

We’ll also run you through a crisis simulation. MT&L will guide you and your crisis team through a real-life scenario. Crisis simulations can take a number of forms - from a pre-scheduled table top exercise to a real-time simulation or “drill” where your crisis plan will be tested in the most realistic way possible, when your team is least expecting it.

MT&L’s training courses are designed to suit your needs, and can be arranged as full-day, half day or multi-day training programs. Our skilled trainers are Crisis Certified, and have years of experience managing media in crisis situations.

Here when you need us

As a part of your team, we’re ready to help whenever a crisis hits. We can be on call 24/7 to join you and your team as expert counsel and “extra hands” when you need us.